THIS WEEK @ JK's TheatreScene

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Summertime...Took a little vacation! Three reviews coming soon! Amazing Grace, Hand to God and Mamma Mia!

I hope you'll come back for frequent visits, to see new reviews, to share opinions, to take a survey (or two), and to celebrate the shows and show people that have made the TheatreScene!

Jeff

Wednesday, October 7, 2009

Broadway on YouTube: International Edition

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By now, everyone knows that Mamma Mia! is an international hit. So in my weekly YouTube search, I came across several commercials for the show and selected the two that are below because I think it is interesting how each conveys similar and very different things about the same show.

Notice how the British/American version - actually the pre-Broadway Canadian company (International, right?)- sells the music, party atmosphere and a little bit of the story. But the Asian commercial (yes, it is much longer) really celebrates the story, then the music, then the fun. I wonder if maybe they didn't get it more right...

The 30 second American commercial:






The longer Asian commercial:

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