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COMING UP ON BROADWAY: Straight White Men - Previews: Now; Opens: 7.23.18 Head Over Heels - Previews: Now; Opens: 7.26.18 Gettin' the Band Back Together - Previews: Now, Opens: 8.13.18 Pretty Woman - Previews: Now, Opens: 8.16.18

COMING UP ON THE BLOG: 7/23: Welcome to the Theater! The Debuts of Straight White Men - 7/24: Broadway Heat: The Head Over Heels Championship Final! - 7/25: Summer Shows Aren't Necessarily a Bad Thing - 7/26: Another TBT Playbill - 7/27: The Friday 5 ... 7/30: REVIEW: Moulin Rouge! (Pre-Broadway)

Wednesday, October 7, 2009

Broadway on YouTube: International Edition

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By now, everyone knows that Mamma Mia! is an international hit. So in my weekly YouTube search, I came across several commercials for the show and selected the two that are below because I think it is interesting how each conveys similar and very different things about the same show.

Notice how the British/American version - actually the pre-Broadway Canadian company (International, right?)- sells the music, party atmosphere and a little bit of the story. But the Asian commercial (yes, it is much longer) really celebrates the story, then the music, then the fun. I wonder if maybe they didn't get it more right...

The 30 second American commercial:






The longer Asian commercial:

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