If ever there was a no-brainer logo, it is the one for Sondheim on Sondheim. Why is that you ask? Well, first, let's be completely honest. This new musical revue is aimed at a very specific audience or two.
Maybe (with its poster credits) you are a diva fan and are looking forward to one or both of the divas above the title. Let's face it, Vanessa Williams is a great talent - singing, acting, and she has Sondheim cred, what with starring in the revival of Into the Woods. Then there is Barbara Cook, not just a diva, but a living Broadway legend who is as scarce on the Broadway stage as Angela Lansbury used to be. (And while we are being completely honest, how many more chances are we going to get to see La Cook live on stage?)
But it is more likely that you are a fan of Mr. Sondheim, the current toast of the town, with several celebrations scheduled to celebrate his 80 genius years on this earth. And this logo gives you just what you can expect from the show. Somehow, between numbers, Mr. Sondheim will be seen and/or heard commenting on his works and career. So he is directly involved, hence the logic of putting him in the photo, shy, crooked smile with just a hint of arrogance and all. And, if you are like me - a devout Sondheim-ite, you are aware of pretty much every show, revival, revue and celebration associated with the man.
And, if you are like me, your first reaction to the mish-mash of letters that form the second "Sondheim" was to try and figure out which, if any, previous logo they come from. Admit it...I'm right! And, like Sondheim's works, I assume that the letters were carefully selected and ordered with the same attention to detail as his most complicated lyrics. The logo, like the lyrics, might just be a shrewd combination of carefully and artfully arranged - full of layers - but all fulfilling a simple purpose. The lyrics tell a story or illuminate a character or set the scene.
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