The 60's. Ulta-Modern. Ultra-Cool. Sleek lines. Vibrant colors. A world so cool and so on the move. Technology booming, the people want to get up and get out and live it! They take to the skies; they take to roads. People are moving.
Everything I just described can be applied to the show's logo, no matter the version. And all versions point to the one facet of Abagnale's multi-faceted career as a chameleon that the show is exploiting: Frank Abagnale, Jr. posed, for thousands of flight hours, as a commercial pilot for Pan Am, one of the largest international carriers in the world at the time. It certainly is the showiest of his guises, and, in fact a Google Images search of the film comes up almost exclusively with photos of Leonard DiCaprio as a pilot, surrounded by a bevy of beautiful stewardesses. And, though the stage production photos reveal that Tveit will be donning several disguises, there are plenty of pilot pics.
I think the advertising people made several good choices: it is eye-catching, instantly evokes a time period, and whether you know the film or not, you know that glamorous travel figures prominently in the show. And if you do know the film, then you can be assured that some of your favorite scenes are part of the plot on Broadway, too.
If the creative team can create the world promised by this logo (much as they did with the Hairspray phenomenon) than Catch Me If You Can should be an enormous hit. Ultra-cool.