OK, I'll concede that even as popular as the film was, uh, still is - it is on cable almost every weekend - maybe trying to sell singing and dancing nuns on Broadway has perplexed the ad people. Maybe test audiences didn't respond to something closer to the film logo or even a logo with nuns kicking up their heels failed the test. I would argue that maybe they didn't try hard enough. After all, Nunsense and all dozen of its sequels have run everywhere and were huge in New York for more than a decade. And those Nuns on the Run or Nuns Having Fun calendars fly off the shelves every Christmas. But who am I? A lowly consumer trying to figure out if I want to shell out nearly $150 for what they are trying to sell down at the Broadway Theatre. That's who.
There are two things I like about it. One, the "glow" effect behind it does suggest something Heavenly. I love the subtlety, if that's what that is. And, two, the tag line, as obvious as it is - a Divine Musical Comedy - at least has something to do with the content of the show.
And the sad thing is if you Googled "Whoopi" and "Sister Act musical," you'll get articles that say she was in it. Yes, in London, right before it closed. But I'll bet the keyboard I'm typing on that there are people who have purchased tickets thinking that very thing.
I hope the show is better than the logo. Maybe with a little divine intervention...
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