To fully understand and appreciate some of the choices that were made in creating the logo for War Horse, one must take a look at where the production started: The National Theatre of Great Britain. War Horse, like The History Boys before it (as well as all of their productions), is a part of a branding style for that venerable theatre company. By having all of their logos consist of thought-provoking, story-telling photographs and brightly colored, plain (if bold) typeface telling us the title of the production. The idea is that one can look at any of their theatre logos and instantly recognize a "National Theatre of Great Britain" production.
With its bold red-orange "WAR" and more earthy, but cautionary yellow "HORSE" we can tell it is a NTGB production. But the choice of color and placement of the title suggests just how significant the story of this animal must be; how majestic and powerful.
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