Today, I thought I'd talk about the show's artwork, which attempts, at least, to recapture that same 30's flavor as the attempts to, too. I come to this logo with the perspective that I have already seen the show versus having to speculate about what I will be seeing. (I'll try not to give away anything more than is already in all the press releases.)
The chief image - Kelli holding Matthew - tells us a lot. First and foremost, it is a cartoon likeness, not a photo. The styling calls to mind those old roaring 20's/WWI/30's posters - Lucky Strike, Rosie the Riveter Chock Full O' Nuts, Coca Cola. The picture captures their relationship perfectly. They are smiling - they like each other! She is holding him - he, not she, needs the rescuing (how "modern"). She's a working girl - note the pants and blue work shirt; he's a rich playboy with a drinking problem - note the disheveled tux and open champagne bottle. And both have appeal - he's got the boyish charm thing working, while she has feminine wiles and sexiness working - notice her bust line and "see through" pants.
The next biggest image is the couple below the bottle. It is a gangster chasing a flapper. In one little image we get a subplot, a solid time period, and we know there will be dancing! Ever see a flapper who didn't dance? Or without a Gangster far behind lusting after her? Then in further subplot, we have cops chasing party-goers in silhouette, suggesting that there will be mad cap mayhem and a close call with the law. At the very bottom are three Gatsby era cars rolling out. They certainly tell you that the show isn't a 21st century story, though it could imply a lavishness of production that simply isn't there. No cars appear on stage at the Imperial.
And so we have a show poster and logo that really draw your eye to it, cause you to linger over it, and it tells the story and genre and 3 clear images. As the title song goes, "Who could ask for anything more?" As advertising, it is smart. As artwork, for me at least, I find it somewhat unattractive - too bright, too busy. It will do its job as ads go. And at least I'll have a poster to hang near the even more ugly (and yellow) Tommy poster I have!
Grade: A+ as advertising; B- as artwork