The logo definitely pays homage to the classic. Notice each of Hardbody's 10 characters in silhouetted poses with the titular truck, just like the dancers on the titular line.
Of course, the newer show is, let's say, more rugged. And as the tag line reads "Made in America." So what says "American" and "rugged" like a background covered with tire treads and a central star shape that looks like riveted metal. And that same star is both patriotic AND symbolic of the show's locale, Texas. With a bright yellow/burning orange prevailing color, the overall image is both eye-catching (a must in busy Times Square) and reminiscent of the hot, scorching sun the contestants must endure to win the prize.
Before you go, be sure to check out this week's "Face of the Future," Jon Rua! HERE