Two of these shows use very similar techniques:
- A quick screen shot of multiple reviews, with eye-catching words like "powerful" and "dazzling" that hones into the important Tony nomination graphic
- A male husky voice reads us quotes about screen-now-stage stars, engaging the men that the horny housewives who'll want to see this hunky trio
- Hits all the right buttons and quickly... why didn't it work?
The Trip to Bountiful
- Vintage country scenes whiz by, suggesting a road trip, while a jazzy period number plays in the background. time and place, check.
- A gentle, but authoratative voice reads rave reviews
- The star power is rolled out; name and picture aurally and visually conveyed
- Well done... why aren't audiences flocking to this show?
Leave it to Lincoln Center to create a piece of advertising art. They take twice the time, and the result is mesmerizing. I am kicking myself still for missing this one...
- Whether the viewing audience knows it or not, the opening seconds tell the time, place and story.
- The smoky montage is visually interesting and atches the masculine tone and subject matter of the story.
- "Musician" Seth Numrich cross-cut with "boxer" Seth Numrich... sensitivity AND athleticism.
- Sweaty/sexy... athletic/artistic.. appeals to a wide-variety of potential audience members.
- Nice work all the way around!
Who's Afraid of Virginia Woolf?
All these monrhs later, this one is still the one to beat. It is a combination of the three above, substituting more quote for Tony info, at the time unknown to all...
- Fast cuts of the sparring and heavy action of the play are highlighted, a good thing when most people equate older plays with lengthy, stuffy monologues.
- Even smarter, freez-framing allows us to take in the emotions of the brilliant actors we are hearing about in the voice over, which is reading us the obligatory rave reviews.
- Again, it hits all the buttons, and the show got an extension. If it really worked, wouldn't it still be running?