First Date is still plugging along. Although it is pretty steady at the box office, one wonders how much longer this little charmer (review HERE) will be around, as the bigger, splashier shows start opening. I thought I'd take this time to see what they are doing to try and lure audience members, on TV at least. And I found two commercials to evaluate. I don't live in New York or the surrounding area, so I'm not sure which (or both) of these is being shown there.
TV Spot 1: "Clowns" Grade: A-
TV Spot 2: Audience Testimonial Grade: A
This spot, like the other, offers both the typical Broadway musical ad and highlights a unique aspect of this particular show. Long a staple of such ads, this one combines critical quotes with man on the street testimonials lavishing praise on the show they just saw. What is interesting, and somewhat unusual, is that some of these testimonials are from men! Smartly, the producers have included guys in the praise, showing tat this will appeal to both partners on date night. And it is true from my experience - the day I saw it, the men were having as good a time as all the matinee ladies. But this ad also wisely (and perhaps to appeal again to men) emphasizes two unique qualities of this particular show: it is short and there is a great after show street party where you can get pics and autographs with the stars. We know it is short from the time stamp in the corner, and someone mentions that it is 90 minutes of fun. And then the paparazzi film style shows the cast being silly for the camera while signing everything in sight and posing for photos with the adoring fans. Clearly, First Date is as fun after as it is during! The icing on the cake is the final image - the show logo with ticket info, emphasizing that tickets can be had for as little as $35 each. Smart all the way around, if you ask me.