What's really great about it as advertising is that you can instantly recognize the brand it creates, surmise the tone of the show, and, if you really want to linger, there's plenty to chew on. Plenty.
|I love the austerity of this, and it captures the|
Shakespearean aspect well. But it is too subtle
on the zany comedy of the actual show.
|This one is a little closer, with the more comedic|
font and larger tomato. The tag line is close, too.
But the whole thing is a little too "First Folio."
|The novice writing team has a top notch ad agency. |
The top line (in red) is funny and relate-able to anyone who has ever seen a play.
And the hanger hones in on the spate of recent shows whose previews don't start on schedule.
|Love the front cap - a fun riff on the whole "A New Musical" moniker. And the |
hanger with the "quote" from the mother of all critical quote gets, The New York Times.
|From "the stage": Look at the audience. The actors' reactions.|
The food that had made it to the stage already. The incoming tomato.
The appreciative, autograph-seeking rats. LOVE IT!
|The reaction of the upper-crust of Elizabethan society. |
The Puritanical reaction - you gotta love the sheep he brought,
and all that implies. One of his flock, indeed.
And it totally fits the Brooks Ashmanskas character.
|Love the current (and factual) twist on the |
whole "awards advertising" thing.
|Lord Brantley was pretty rotten to Rotten!|
And they still got a pull quote!
|Here's a closer look at the cutest rats on Broadway,|
stage dooring with Playbill at
|And my favorites - the way the lines are very Renaissance AND very 2015. Talk about viral.|
Is the "actual women" also a sly dig at the constant flow of drag roles on Broadway?