HERE'S WHAT'S NEW:
"I want any kid who is watching to know that your biggest may turn into your purpose."
- Ari'el Stachel, Best Featured Actor in a Musical - The Band's Visit
"Just because you are a minority doesn't mean you're only meant to play roles that are a minority."
-Lindsay Mendez, Best Featured Actress in a Musical - Carousel
Monday, April 23, 2018
Logos: Harry Potter and the Cursed Child, Parts One and Two
First, black and gold will stand out - just ask Hamilton (and I'll bet not a few tourists will think they are somehow connected). Second, the title will make people pause..."What is this new Harry Potter thing? Do my kids know about this? I don't have kids, but I loved the books when I was young...this could be fun! My whole family loved The Wizarding World of Harry Potter, I bet they'll love this..." The brand sells itself.
As far as the logo images go, the creepy black wings and that small child crouching in a nest of the logo certainly adds to the mystery and intrigue. Of course, fans will recognize the nest/wing combination as a form of golden snitch. But the huge black wings are also reminiscent of any number elements from the series. That sense of foreboding, that mysterious changing of the familiar, the over all sense of danger are all draws. Audiences need to be intrigued to be willing to commit a large chunk of time and a large chunk of money.
Finally, I think it is smart that the title is in the standard format of the beloved series - Harry Potter and the...- and it is also wise that they don't use the same font for the play as for the books and films. It signals a maturity of our hero. Harry, Ron, Hermione and the gang are adults now. And just maybe this play is really for older Potter fans after all.